You know, I’ve come to realize something.
GW figures aren’t overpriced.
No, really. I went to a hobby shop the other day and compared decent 1/35 scale armor models to their closest GW equivalents.
GW actually came out pretty well.
Here’s a breakdown:
Let’s compare Tamiya WWII Germans to Imperial Guard Cadians. Tamiya makes above-average models. They aren’t the absolute best, but they are far from the worst. They’re good, solid, well made models with lots of room for conversions – as comparable to GW game figures as I could find.
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Here’s a German WWII anti-tank gun:
It costs $7.25 retail.
Here’s an Imperial Guard weapons team:
It costs $10 – three in a box for $30.
A bit more costly (138%) , but it comes with bigger figures and many, many more options – every possible weapon the team can field is on its sprue. If you get creative and swap out infantry bodies and a spare base or two, you can stretch six weapons teams out of a box of three - $5 per team, plus conversion parts (bases cost $.50 at the FLGS) works out to cheaper than the WWII A/T gun.
Here’s a German WWII Infantry Team:
It costs $4.50 retail - $1.12 per figure.
Here’s some plastic Imperial Guard:
20 figures for $30. $1.50 per figure.
The Imperial Guard are bigger, better detailed, and have far more weapons and conversion options included in the box – stuff like spare helmets, different heads and arms, etc.
Here’s a German WWII King Tiger Tank:
It costs $42.50 retail.
Here’s an Imperial Guard tank:
It costs $40.
The Imperial Guard tank costs less, is the same size, and has more weapon options.
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All prices are retail. I got GW's from their website, and I wrote down the prices at the hobby store and found the pictures on-line.
As I see it, GW prices compare pretty well to their closest comparison, 1/35 scale models.
The GW figures are all well made, bigger (bigger scale), contain more options and conversion parts, and are of a comparable price. Sometimes they’re even cheaper.
Yes, GW metal minis are pricey – but so are 1/35 scale conversion kits, or one-off high end figures by companies like Verlinden. If you do an army of plastics and save the metal figures for generals and the like, you’ll do okay, price wise.
Go figure...