Actually, it'll be a bitch for everyone wanting to publish d20-related material.With respect to the SRD, you didn't mention that the $5,000 fee is only for early access to the SRD. Everyone will be able to publish 4E stuff, without paying a fee, starting January 1, 2009.
Also, try not to take business decisions personally. It's not insulting. Nor is it ludicrous - you also offer no support as to why you think the new OGL is going to "suck".
Sure it's a bitch for small publishers, who can't afford to pony up the dough and will have to wait to publish. But the larger publishers, who can afford the fee, are generally (though not always) producers of high-quality products. They should be able to provide us with plenty of good material.