I would be really interested in hearing suggestions on this. As I mentioned, my FLGS (I guess I can just come clean and say it's Eclectic Games in Reading) is generally very good at varying stock and does have regular promotions, but few of them are for RPGs. Their latest schedule is:All of this "economics of game stores" and "promotion" talk is really interesting.
Curious: what are some tried and true (maybe not always, but in your experience) methods of incentivizing promotion and play of non-D&D/PF roleplaying games at a game store?
The place I play tends to do its best with regards to board/mini games. And there's a busy card game night(s). But RPGs have an interesting mix: Encounters was big, but has tapered off (for obvious reasons), and the only other RPGs I see played are being run by one or two champions of "the little games" (at least one of whom designs and publishes games themselves), so it's not entirely all that diverse in terms of GMs for non-D&D/PF games.
Monday: Board games and Go
Tuesday: Netrunner and X-Wing
Wednesday: Magic and (soon) D&D Encounters
Thursday: Non-magic CCGs
Friday: Board games
Saturday: Board games
Sunday: YuGiOh / Cardfight Vanguard
But other than D&D Encounters the only other thing they do for RPGs is that the staff and some friends play an Earthdawn campaign in the store on Wednesday nights (they're good about breaking when customers come in but it's interesting to see how that system plays). There's a local pure gaming club where some people play RPGs but again they are in the minority with most playing board games or Warhammer (there is a GW in town too)
(I'm also guessing part of it is that based on what I read above about US distributors, UK FLGSes might have it easier - every one I've ever known, even the ones that didn't otherwise do well, got a weekly delivery of new stock from Esdevium and customer orders fast-tracked. Evidently the minimum orders weren't too obnoxious.)