Give a damn
Regarding the profit split matter, why would Sony forego half its profits when it could cough up 5% instead? That 5% isn't that far off from what Sony would offer Disney, anyway, with a 5% profit share. And to be sure, I believe that Sony's alliance with Disney was worth more than 5%. But 50%? I don't buy it. It's just such a ridiculously large amount of the profits.But Sony made a 300 million dollar profit off 80 million too. And got it off a film that left people dying to see the next one, not wondering when Sony would just give up. Plus- Sony got Marvel’s proven story concepts, Marvel’s proven production team, Marvel’s other characters, association with the MCU, and incalculable marketing assistance in the form of Spiderman being in the Avengers films.