Good modern outdoors and bad weather clothing is really good - light and effective. However, it's also bloody expensive, often (but not always) wears out fairly quickly, and it's hard to repair so that it remains effective.Why would bad weather make things so horrible? I frequently pop on the 14th century hood for such conditions. It's awesomesauce in bad weather. Nowadays people wear flimsy nylon hoods if anything. They would pity *us* in a rain or snowstorm. I will give moderns the edge on footwear, though. Our shoes are one of the modern world's greatest accomplishments.
I just wish 'natural fibres' didn't always mean 'cotton' in mainstream clothing, unless you pay a lot extra for wool. It's all very well for lightweight summer clothing and indoors wear, but its effing useless for much else.