Sounds frustratingly funI've been playing a bit as WINNOW. "But Snarf! That's a company that isn't even founded yet! How can you play as them?" Easy. Watcher game with anybody unemployed, then when the company starts up, add player and insert them as booker.
Anyway, it's been a struggle. They start off very small, and only begin with $100k. I switched to Touring, changed the Modern Japan Movement to a profit sharing outfit, and even kicked in an extra $150k, but it's hard.
I've been hoping to do the same thing with CWWF, but it seems when I try it, some other company starts. I've seen L-Ring twice, Mexican Hardcore Wrestling twice, and one or two other companies.