All it tells me is it's a book, probably an RPG, and for lots of grotesque monsters.
What I don't like is the font is horrible to read and understand and their is no clue what system this is for. Though maybe the KS page will tell me that quick enough? But if you are going to use this in advertising and not just a KS header image, it doesn't have needed info.
The first image is better as a product splash image, with info to follow. The latter, if you increase the 'name banner' size and cut out some of the unnecessary white space, would be better for appearing among many other images, where name-recognition becomes more important (since a group of several images will *always* be busy--cutting back on the busy-ness and making your name stand out is vital).